Plus, if images have been blocked by the recipient’s email system, having some text still visible means you can clearly identify yourself and get across the core message of the email. Email spam filters don’t like a high proportion of graphics to text.
It’s important to strike a balance between graphics and (HTML) text. Strike a balance between graphics and textAvoid adding too many images to email newsletter templates.
Include essential information and features Remember to incorporate certain key elements such as an unsubscribe link, web version, company registration details etc into free email newsletter templates.įor a full list download our free email marketing plan checklist. It’s reckoned to be the most effective colour to get the click. This ensures your newsletter is visible on most size monitors.
This is by far the quickest and easiest way to transform a free template into something original and impressive. You’ll want to customise free email newsletter templates to replicate your website and corporate branding, keeping a thread of consistency through all your marketing.Ĭustomise your template with off-the-shelf PROS - professionally designed robust, and will display properly in most email systems (relatively) quick and easy to use.ĬONS - the design is not unique to your business and templates may be used by lots of others they can be inflexible, and you may have to adapt your newsletter content to suit the template, rather than the other way round. A couple of the systems even have free versions, so you could be creating and sending email marketing at absolutely no cost. However, as we’ll see, free templates are not the only - or even necessarily the best - option.īy the way, all the email delivery systems we review in our Quick Comparison Guide come with (sometimes) hundreds of free email newsletter templates. They’re the default option for most small businesses. Free email newsletter templates come with almost every email direct marketing tool, including the one that we use and recommend.